A snapshot of work.
Campaigns and concepts I have helped to deliver.
Spark Gaming Arena:
The brief: Gamify New Zealand’s biggest gaming festival.
The production ask: Create ‘Killabyte’. Enable interaction with festival goers. Create custom content for over 150 screens and walls within the arena. Collaborate with influencers for on-the-day content.
The budget: $800,000 NZD
BNZ Sorry Russell:
The brief: A multi-faceted campaign highlighting BNZ’s investment in New Zealand basketball.
The production ask: Find an NBA star, negotiate with his team, write up a watertight contract and fly a crew out to LA for a 1.5 hour shoot.
The budget: $600,000 NZD
Mind The Gap:
The brief: To encourage others to email the Prime Minister, Chris Hipkins, to sign leglislation to help close the Pay Gap.
The production ask: Pre-emptively thank Chris. Create a sharable sociable campaign. Plaster the country in OOH. Hire a mobile billboard to follow Chris around for the day. Hire a choir to sing the ‘Thank you Chris’ song outside of parliament for the day. Hire a plane to fly overhead with a banner saying ‘Thank you Chris’. Send Chris a card and a bouquet of his favourite sausage rolls, thanking him for the work he needed to do.
The budget: $40,000 NZD
Film Distributors Association:
The brief: Cut a trailer to showcase 2017’s biggest film releases.
The production ask: Work with editors and audio engineers to cut a cinema-led trailer, and find an A list VO artist to bring it to life.
The budget: £15,000
Playstation Uncharted 4:
The brief: Work closely with Playstation to create a full scale campaign, launching Uncharted 4.
The production ask: Cut trailers, create social content and an ‘unboxing’ experience. This work won ‘Best Game Campaign’ at the 2017 MCV awards.
The budget: £35,000